Publicity Stunts

I think Taco Bell's Liberty Bell stunt was the most successful on the list, seeing how their revenue increased by $500,000 that day and by $600,000 the next day. I don't think ProShade's offer to put a logo visor on each of the presidents' heads on Mount Rushmore worked. I didn't hear about it and had never heard of the company before reading the stunt. I thought Golden Palace's idea was terrific, and it obviously was a great success. They took someone else's news and directed the attention towards them by buying the half-eaten grilled cheese sandwich for so much money, taking it on tour, and holding events in honor of it. It bought them so much media exposure and went off a story that almost everyone heard about. I had heard about the left-handed whopper but I don't think I ever took it seriously...that's hilarious that people were actually going into the Burger King and getting upset that they couldn't order one! SonicYoga and Maui beverages both put their little-known companies out there by being creative and thinking fast but again I have never heard of them before the article so not sure how successful their end result actually was. It was interesting to read about D.C. Comic's publicity stunt. They're such a well-known company and I had no idea they put out comics about Superman being dead just to gain even MORE money. Del Monte's Meow Mix House and Half.com both had really good, creative, successful ideas, and Snapple's gigantic popsicle melting was a complete disaster that needed more planning. Overall, all of these were really interesting and entertaining to read since I didn't know about most of them!