Thursday, February 25, 2010
Nestle Crunch Hotline
I think Nestle did a really good job with their Crunch Hotline. It sounds like the kind of place that you'd like to call. It truly does show the company's personality that they chose to make their hotline "fun". The name alone makes it sound more fun. The hotline didn't make the person go out and buy a Nestle candy however they will remember the positive experience they had and the next time they want a chocolate bar they will go out and buy a Nestle. It was definitely well done on Nestle's part.
Subscribe to:
Post Comments (Atom)
I agree with their strategy as well;very smart on Nestle's part. Whenever I see Nestle candy now I think of this hotline. This is good because Nestle now has its own personality! Great idea :)
ReplyDelete